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WEAK TIES CAN BE STRONG LINKS
Thursday April 22, 2010
I read a book a few years ago called "Work the Pond" by Darcy Rezac. The book is all about networking and expanding your "pond", or your circle of influence, in order to grow your business. This author's message really stuck with me because he talks about the strength of weak ties.
It makes sense to spend the bulk of your time working on expanding your warm market and talking with people you know about the Life Force products and business opportunity. However, don't rule out the weak links completely. These acquaintances are probably people you see only once in a blue moon, but they can still be important.
So, how is it that a friend of a friend can become a fruitful source of new leads? It has to do with the uniqueness of their network.
You are connected with the people in your life because of who you are -- your personality, your interests, what resources you can offer to others. And we know that like attracts like, so your friends are probably very similar to you. Add to that the fact that many of your friends are also connected with one another. Essentially, with close contacts, their network can be very similar to yours because you know a lot of the same people.
A friend of a friend, however, has a completely different set of close friends, family and business connections. You share very few contacts with these weak ties, which makes their network very unique to you.
So, the next time someone tells you to talk with their sister's hair dresser or their uncle's dry cleaner about Life Force, look at it not as a weak link, but a strong tie that you can use to expand your network of new contacts and propel your business forward.
- Jules Taggart
Marketing Coordinator
Tags: business opportunity, Life Force
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Sunday May 2, 2010
7:38 pm EST |
Thanks, Juls. You're sooo right! I love this! xo-A
— Amy Starr Allen
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